The Launch Debrief Doc
​Collect launch data in one place for marketing ​review, personal processing and profitablity analysis

This is a Google Docs template I made as a guide for my mastermind group to collect and analyse launch data.

I use it to reflect, make notes for next time (like "don't forget the mid-cart energy slump"!) and calculate the profitability of each product or service I create.

I realise not all data is quantitive, and not all launches are emotionally equal, so there is space in the template for your internal processing and discussion too.
This template can be used for:

  • Analysis of what worked and what didn't
  • Use it to create a video review to share with coachees and peers
  • Proftability analysis and planning ahead

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The Debrief Doc£9

Here's what's included:

  • Video tutorial walkthrough
  • Google Doc Template
  • Invitation to my private Facebook Group

Format and accessibility:


The Debrief Doc video tutorial has speed control and closed captions so you can consume the presentation in the way that suits you best.


This is​ not a spreadsheet with formulas calculating conversions and sales. It's a place to collect that data from multiple platforms so you can centralise and analyse yourself.
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  • Total payment
  • 1xThe Debrief Doc£9
    -+

All prices in GBP

  • Who is this for?
    This ​template is for everyone who launches group programs, courses, digital downloads, webinars, live rounds... anything you sell online really!
  • Is this location specific?
    It is applicable worldwide, just like the internet!

    *My spelling is British English and my accent is English, just as an FYI in case we haven't met yet :)
  • Is this specific for therapists?
    This is for everyone in online business. It's not specific to therapists, it's more for people who are launching with live events and email marketing.

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In case we haven't met yet, I'm Tamara! I am a therapist, course creator, paperwork geek, workshop leader, membership coach, bundle host and mastermind facilitator.

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